Reason Four

Reason Four

Online: Offline. The line can become hazy.

Brief
• To promote awareness and usage of R-Connect and International calling cards

Idea
• Using a judicious blend of Traditional and new media, and a refreshing creative approach, both the brands were relaunched.

Result
• Sales volumes jumped up impressively and a better recall has been seen for the products.

Brief
• Create a vibrant digital presence for SanFrisco, Allen Solly, Peter England and Van Heusen

Issue
• 4 distinct brands with unique positionings and different agencies [JWT, Mudra, Ogilvy etc] with an obvious overlap in TG for some brands

Idea
• a distinctive digital brand roadmap chalked out for each brand which complements their TG needs offline and online

Impact
• The revamped sites have received tremendous response from the TG and have now become a core of the brand communication offline and online.