Reason Six

Your Communication with your internal and external customers can be sharpened.

Issue
India’s only vertically integrated energy company– the GSPC group posed us a challenge. It was to use the diversity of its companies, their target audience and the communication objectives to prepare a comprehensive digital strategy.

Idea
Bring the entire GSPC group under one umbrella. And capturing the ‘Synergy of Energy’ through the website and CDs.

Impact
Achieved a better Contemporary corporate identity for the group. The usage of the site increased 10 times within a week of the new design launch.