Website Promotion Services
More and more users are turning Net-savvy and using the Internet for variety of purposes, including buying and selling of goods and services. Online business sites need to attract the users and for this, they need to brand or promote their sites. In essence, they need to use the Web to entice the users and try to convert them into customers.
In recent years, strategic Internet Marketing has emerged as a powerful tool. With numerous websites each vying for users’ attention, it now pays to invest in website promotion. Online merchants need to create brand awareness by targeting their customer base. They also need to follow the stringent privacy policies and assure their customers that their information will remain secure.
Website promotion is all about generating the traffic to a particular site, in terms of not only quantity but quality as well. It requires a broad planning. Website promotion service offered by Fortune Technolabs covers all the aspects of customer engagement. We undertake a full analysis of your website and your target audience. We then draw a plan that best addresses your online goals.
Search Engine Marketing or SEM
SEM is the most powerful and effective method of creating online visibility. SEM is a practice of buying paid search listing through placing keyword rich ads on websites. More suitable for newly launched websites, SEM ensures that web searchers reach the required landing page. Fortune Technolabs can optimize your web pages for exact keywords that your visitors choose. While SEM involves pay-per-click costs, we ensure that you get immediate return on investment (ROI) by bidding for the right keywords.
Search Engine Optimization or SEO
SEO is an offshoot of SEM and is another potent method of promoting websites. More suitable for already launched sites striving hard to make a mark on search engines, SEO is the process of improving the volume and traffic to a website via natural or unpaid search results. SEO is cheaper in contrast to SEM as no advertising cost is involved. However, an SEO campaign will take some time for results to come because we will need to edit your content and HTML along with coding.
In case we are designing your website from the scratch, we incorporate SEO tactics at the design and development stage itself in order to create search engine friendly website. We will optimize and test each web page according to frequently used keywords so that your site will face no problems in search engine indexing and crawling.
