Reason nine

Reason Nine

Innovative approach to Corporate Branding.

Brief
Design a digital identity for Reliance ADAG and group companies.

Issue
The diverse business interests the group has from Telecom, media, finance,healthcare, energy etc and a tight deadline.

Idea
Using I maps and a thorough briefing process we presented 3 ground breaking creative designs, captured effectively the group diversity and essence of the corporate campaign.

Impact
One of the most high profile corporate identity launches in the recent times. The work has been appreciated by the client, consumers and media.

Issue
Madura Garments which owns labels like Van Heusen, Louis Philippe, Peter England, Allen Solly and San Frisco etc needed a corporate branding exercise without diluting the individual brand visibility and budgets.

Idea
Madura Garments was conceived as a power brand vehicle. An illustration based website was designed which was to be the referral point for investors, employees, prospective channel partners and of course customers.

Impact
The site is considered a bench mark in corporate branding and helped MG emerge as the digital fashion destination.