Reason Five

Reason Five

Your brand can succeed as a digital brand.

Issue
One of the best B schools in the world. Applicant to selection ratio – 200:1, toughest in the World. Devise a Web Strategy to reach the higher ground of world class communications quality on the internet.

Idea
“Not just a B school” – Based on our extensive research, we built positioning that IIM actually is much beyond a B school; it’s a management institution that prepares managers to tackle change. With change at the core, brand identity was designed and implemented across web, brochures and advertising. The flagship PGPX course was made the forefront of the brand push. Using offline and online media a campaign was executed across the globe in markets like US, UK, Europe and Asia Pacific.

Impact

• IIM Ahmedabad, for the first time, had relevant, referable digital presence.
• PGPX program – a phenomenal success. Information clicks to interview calls, the entire process digitized and made transparent. A record number of applicants for the program.