Reason Eight

Even if your target audience is not net savvy, we can make the WWW work for you.

Issue
Itchguard from the house of Paras isn’t just a product with a unique differential – it is the result of a breakthrough insight that addresses the very private problems[itch in the odd places] of the consumer. Can new communication touch points be added?

Idea
A more palatable, approachable, friendly way to present the brand promise. Light-hearted fun at scratchy situations. Site educates and entertains at the same time. Illustrated with a distinctive tongue-in-cheek style.

Impact
The site and the viral films have won major awards and have made the brand more fun and utilitarian.