Reason Seven

Reason Seven

You save on your marketing budgets.

Issue
Owing to its legacy as a Telecom services provider, BT (British Telecom) was looking for a way to be increasingly approached for services at the Top end of the knowledge platform.

Idea
Provide a digital networking platform for knowledge sharing and thought leadership initiatives with partners and prospects worldwide. Venke and team presented a compelling strategic and creative approach and attractive economies of scale in talented, cost efficient resources from India. Led to the acclaimed creation of the present bt.dne.com

Impact
Digital Networked Economy[DNE] becomes the global BT mantra.

Issue
The UK office of the then network was servicing Philips Worldwide and was looking at bettering delivery efficiencies for banner creation for the ground breaking “Sense and Simplicity” campaign of Philips.

Idea
Given the time zone advantage, a separate design cell was created in India to do banner size, specs, language adaptations.

Impact
The speed of delivery went up by almost 75% and at 15% of the budgeted cost, resulting in huge savings for the agency’s UK office and the client. The click through rate received for this campaign is one of the best ever for the brand.